Camera-Ready in Colorado: Flatirons Detailing in the Spotlight with Mercedes-Benz

When Mercedes-Benz of North America chose Colorado as the backdrop for their latest advertising campaign, Flatirons Detailing was honored to be part of this extraordinary production. The shoot, centered on showcasing the brand’s newest models - including the electric G580 G-Wagon, the sleek CLE53 AMG, and more - offered a rare glimpse into the intricate and high-energy world of automotive advertising. For our team, it was not just about detailing vehicles but about participating in a "Hollywood-level" production, bringing both artistry and precision to an awe-inspiring endeavor.

A Production Like No Other: Precision, Scale, and Energy

The scale of the Mercedes-Benz shoot was staggering. Nearly 100 professionals were on set at all times, with team members flown in from across the country and even internationally. Among them were cinematographers, directors, lighting crews, drone operators, and a filmmaker who traveled from overseas. Each brought their expertise to bear on capturing Mercedes-Benz vehicles in their full glory amidst Colorado's dramatic landscapes.

Adding to the excitement was the presence of a high-tech arm car mounted on a Porsche Cayenne Turbo, equipped with an advanced stabilized camera rig. Watching this marvel of engineering in action as it maneuvered alongside the G580 G-Wagon to capture sweeping, cinematic angles was nothing short of exhilarating. Police escorts ensured smooth transitions between locations, while a dedicated catering team kept the crew fueled for the long days ahead.

For our detailers, it was an immersive experience to witness the seamless coordination of so many moving parts. It wasn’t just a job - it was a front-row seat to a masterclass in production design and logistics.

The Challenge of Detailing Mercedes-Benz's Magno Matte Finishes

Every vehicle featured in the shoot was painted in Mercedes-Benz’s signature magno matte finishes, a choice that underscored the sophistication of the brand while presenting unique challenges for our detailing team. Matte finishes demand meticulous care - imperfections are unforgiving, and traditional cleaning techniques can cause damage. The vehicles had to be pristine at all times, ready to dazzle under the unrelenting scrutiny of 4K cameras, harsh lighting setups, and Colorado’s unpredictable weather conditions.

For 14-hour days, our detailers worked with precision and efficiency, ensuring each vehicle maintained its flawless, camera-ready appearance. From dust kicked up by off-road terrain to fingerprints from the constant repositioning of the cars, every challenge was met with skill and grace. Our team utilized specialized tools, products, and techniques designed specifically for matte finishes, allowing the cars to retain their luxurious satin sheen without compromising the integrity of the paint.

The demanding conditions only amplified the pride we felt in our work. Knowing that every frame of the commercials - every slow-motion sweep and every high-speed action shot - depended in part on our craftsmanship was both humbling and invigorating.

Colorado: The Star Behind the Cars

Colorado’s breathtaking landscapes provided the perfect canvas for Mercedes-Benz’s campaign. From the rugged trails of the Rockies to the sweeping plains, the diverse terrain highlighted the versatility and performance of the new G580 electric G-Wagon and CLE53 AMG. Each location told a different story: adventure, elegance, innovation.

The natural beauty of Colorado also posed unique challenges. Dust, mud, and even the occasional errant raindrop were constant adversaries for our detailers. But these elements only underscored the importance of our role on set. As Mercedes-Benz showcased their vehicles’ ability to conquer any environment, we ensured they looked immaculate doing it.

A Glimpse Into Hollywood Magic

One of the most thrilling aspects of the production was witnessing the seamless blend of art and technology. Watching the arm car execute its choreographed movements alongside the G580 felt like observing a ballet of engineering. Drones buzzed overhead, capturing sweeping aerial shots, while crews meticulously adjusted lighting and angles to achieve perfection.

For our team, the experience was a reminder of the intersection between automotive excellence and cinematic artistry. Every detail mattered - down to the last fleck of dust or bead of water - and it was invigorating to see our work contribute to the larger vision.

Looking Ahead: Building Relationships with Automotive Giants

Our partnership with Mercedes-Benz of North America was more than an opportunity, it was a milestone. Collaborating with such an iconic brand reaffirmed Flatirons Detailing’s commitment to excellence and our ability to deliver under pressure. The experience not only highlighted our technical expertise but also our adaptability, professionalism, and passion for the craft.

We look forward to future opportunities with Mercedes-Benz and other manufacturers who demand nothing less than perfection. Whether it’s a commercial shoot in rugged terrain, a high-profile launch event, or an exclusive showcase, Flatirons Detailing is ready to ensure that every vehicle looks its best - no matter the environment.

The Road Ahead

This project was a celebration of innovation, precision, and passion - values that resonate deeply with Flatirons Detailing. From the magno matte finishes of the Mercedes-Benz lineup to the dynamic energy of the production crew, every moment underscored the importance of craftsmanship and collaboration.

As we reflect on this remarkable experience, we are reminded of why we do what we do. It’s not just about cleaning cars - it’s about elevating them, making them shine in moments that matter. Whether on a Hollywood-style set or the streets of Colorado, we’re proud to bring our expertise to the table, ensuring that every vehicle is not just a mode of transportation but a work of art.

Flatirons Detailing is more than a service. We are storytellers in our own right, and this experience was one for the books. Here’s to more adventures, more challenges, and more opportunities to make vehicles shine on every stage - big or small.